customer experience orchestrator
Evolve the experience,
skip the code.
Ekitai takes what your business knows and turns it into touchpoints that stay coherent with each other, then tells you what to change next. Your brand rules stay fixed and the AI works inside those limits.
the problem
AI builds pages in minutes.
Nobody decides what to build.
Generating a touchpoint costs almost nothing today. The hard work has moved elsewhere: knowing what is actually needed, keeping it coherent with everything else, knowing whether it works.
01 · back to zero
Every generation forgets past decisions
Every prompt starts over. What you decided last week about tone, structure and priorities never reaches the next page.
02 · drifting rules
Your brand shifts from prompt to prompt
Colours, typography and design rules move a little with every generation. Ten pages later you have ten slightly different brands.
03 · no signal
You can't tell which touchpoint works
Pages go out, the data lives somewhere else and nobody tells you what to change. Decisions are made on gut feeling.
how it works
Describe, approve, publish.
inside rules that don't change.
You say what you need, in writing or by voice. Ekitai starts from your brand compass and design rules, proposes fonts, palette and blocks for you to approve, then publishes the touchpoint with its policies already attached.
the idea
Let the AI explore.
Keep the rules fixed.
In Ekitai, brand, design and policy rules are versioned data, and every touchpoint reads them from the same source. You set the limits. Inside them the AI explores, proposes and applies changes, and your brand stays exactly where you put it.
the solution
One source,
every touchpoint.
Ekitai builds, publishes and runs your touchpoints from the same set of rules. When something needs to change, it changes everywhere.
01 · build
You talk, the touchpoint takes shape
Describe what you need in plain language. Ekitai composes pages and sections from your design system, with no code to write.
02 · stay coherent
Your brand stops drifting
Brand compass and design rules are fixed inputs. Web, app, screens and DOOH come from the same source and stay aligned over time.
03 · improve
Testing and optimisation across touchpoints
A/B tests across touchpoints and AI-assisted optimisation: changes are proposed and applied inside the limits you set.
honest differences
Others generate.
Ekitai decides.
Every tool has solved one piece: design speed, sites without code, near-free generation, coordination for large companies. What's missing is someone who decides what to build and keeps it coherent over time.
Figma, Figma Make
They speed up design. The work stops at a file.
design tools
Webflow, Framer
Good-looking sites without code, one site at a time, each with its own rules.
page builders
Lovable, v0, Replit
They generate at almost zero cost. Every time with no memory and no direction.
ai builders
Adobe Experience Manager
They solve coordination, at enterprise cost and with IT in the middle of every change.
enterprise dxp
What to build, fixed rules, metrics
For owners who have the content and the authority to decide, without a product team behind them.
ekitai
the numbers
Twenty years of digital product.
38 sites in production.
Ekitai comes from twenty years of shipping design systems into production and watching them hold or give way. Today that work runs as an engine on real sites, for real clients.
in production
38
sites running on the Ekitai engine today, from a sports federation to an annual event site.
pagespeed insights
100
on accessibility and SEO in PageSpeed Insights tests of Ekitai sites, measured in October 2026.
case study · accredia
€360k
saved across nine years in production: the design system stopped being a project to redo and started compounding value with every cycle.
the founder
20 years
Carlo Frinolli has shipped design systems into production at Airbnb, Coca-Cola, Microsoft, Mozilla, Philips, Poste Italiane and Accredia.
the manifesto · continuous design
A touchpoint isn't launched.
It's grown.
Digital touchpoints aren't finished products. They're living manifestations of your value proposition, and they must be measured and moved toward your metrics. Continuous Delivery is technique. Continuous Design is strategy.
real objections
The questions
you don't expect from marketing.
Missing yours? Write to us and we'll add it.
Does Ekitai replace Webflow or Framer?
It depends on what you need. Webflow and Framer are excellent visual page builders and work on one site at a time. Ekitai keeps all your touchpoints together from the same brand rules and tells you what to change. If you only need a brochure site, Webflow is enough.
Won't the AI wreck my brand?
You set the brand rules. Brand compass, design and policies are versioned data that the AI reads and does not edit. Inside those limits it explores and proposes, and every change goes through your approval.
What happens if I want to leave Ekitai?
You export everything. The stack is standard (Next.js, Strapi and PostgreSQL on Vercel), readable and yours, with no proprietary formats. If you decide to run it in-house, take the repository and carry on without us.
Does it work with my existing brand?
Yes. Enter your colours, fonts and logo in the onboarding panel and you have a theme in thirty seconds. If you already have a structured design system you import it; if you don't, we build it with you at the start.
And the real difference with Lovable, v0, Replit?
They generate prototypes: code to refine, make accessible and put online. Ekitai publishes production-ready experiences, accessible to WCAG 2.1 AA, optimised for SEO and GDPR compliant, and always faithful to your brand rules.
How does pricing work?
You pay a small fee to run your touchpoints, stepped by touchpoints, users or visits. When you create something new (pages, sections, extensions) you spend credits, and once created it becomes part of the fee. Write to us for a quote on your case.
be like water
Evolve experiences
toward your metrics.
Ekitai is Japanese for liquid: it takes the shape of every touchpoint it fills and stays the same substance. One source, endless touchpoints, one loop that closes.